There are a lot of news and social posts about email marketing, and how important they are with list building in business. So, if you do not understand what email marketing is; do not worry because the concept of email marketing is relatively new to some business owners; no wonder they are missing out of the advantages of this wonderful marketing tool – email marketing. However, some savvy business owners are already employing email marketing techniques to create additional business for themselves and to gain the advantage over their competitors. While not having lots of knowledge about email marketing is not an immediate threat to your business, you should start learning about this concept to ensure it does not become a problem for you later as more and more business owners in your niche begin to take advantage of the idea of email marketing. That is why am putting up this post for you to help you kick start your journey in email marketing which will definitely be useful to your business.
What Is Email Marketing?
When talking about email marketing, what comes to your mind as a business person? Email marketing is the use of the electronic mail or email facility to reach a broad range of potential customers or readers when offering products and services. Simply put, it is marketing via email. Email marketing also has the potential of becoming very much relevant since it has been known to respond to reader queries and provide them the information they need. These are all done with the intent of gaining customer loyalty and patronage.
Email marketing, of course, does not go off without any negative perception from society. Many individuals see themselves as significantly inconvenienced by electronic mail marketing, which is at times classified as spam. However, it has come a long way since the early days of a complete and absolute negative stigma of email marketing; now people have the right to choose what they find useful and suitable content arriving into their inboxes.
However, with email marketing, it is important to know what rights and limitations are in existence. In the United States of America, different states revolt. Others would legislate against email marketing (which is considered spam); others would not.
As a matter of fact; it’s important for every business owners should first understand the options available to them concerning email marketing. The most common options include sending out mass emails with promotional materials, distributing e-newsletters and offering correspondence courses via email.
Mass Emails are the most popular form of email marketing. This includes emails which are sent to hundreds, thousands or even millions of recipients at once. The problem with this type of marketing is the potential for having your emails viewed as spam. This is likely to occur if you send your emails to recipients who have no interest in your products or services and have not expressed interest in receiving emails from you.
E-newsletters are also becoming increasingly popular as a form of email marketing. E-newsletters can be simple or also complex as you prefer; as it may include text, graphics, advertisements, links or any combination of these elements. One of the first decisions you will have to make is whether you wish to make your e-newsletter strictly text or include graphics in the e-newsletter. If you are on a tight budget, it may be worthwhile only to include text to avoid the need to hire a graphic artist. Likewise, you can certainly write your own copy for your e-newsletter, but you will likely create a much better impression if you hire a qualified professional writer to create the content for you instead.
Hiring a professional graphic artist and a professional writer may seem like an extra expense, but it is quite remarkable. This is because your e-newsletter gives the first impression that many potential customers will never forget.
Correspondence Courses Offered Via Email is the final email marketing strategy we will discuss. These courses may be either offered for a FEE and turn into a source of income or may be made available for FREE. The theory behind offering these courses for free is because they often contain subtle advertising urging visitors to buy products or services provided by your business. Whether you charge for your email correspondences courses or offer them for free, care must be taken to ensure the information contained in these courses is completely accurate. This is critical because potential customers who receive these email courses will be judging your business based on the quality and accuracy of these email courses. If the courses are filled with errors, the potential customer may doubt the quality of your work and seek out the products and services offered by others including your direct competitors.
I hope this help someone today; feel free to drop your comments or questions below.