Social media promotion can be a very daunting task, especially if you are new to the process. Knowing what to do and not to do is the key to your success in this area. The techniques I am going to discuss in this post will help you to maximize the results you see from your social media campaigns.
Take the initiative to follow your customers and reach out to them away from social media. If your customers have a blog and are posting about your company, engage with them and interact on their blog. Link to their content on your social media pages and this will encourage more people to follow you from the bloggers’ fan base.
Keeping track of comments, reviews, and blogs related to your business is an important part of social media marketing. There are many tools that you can take advantage of to alert you when new content about your business is posted. Keeping track of what others, particularly past customers, are saying about you is a great way to identify areas where your business could use improvement. It is also a good way to see which parts of your business have been effective.
Your headline is crucial to a good post. Most social networks encourage you to keep your posts short, and if you were to post a long article, chances are no one would take the time to read it. Try posting a link to your article with a good headline that both grabs your readers’ attention and explain what the article is about.
Make sure all of your posts and articles have social share buttons or links. This button makes it easy for your readers to like and share your content. Most people won’t take the time to share your content if they have to go through copying and pasting a link.
Add a link to your Facebook page or Twitter Bio. Also, add a ‘like’ button to your Facebook feed and a ‘follow’ button on your Twitter feed on your blog or website. You can easily find HTML codes for these in the settings of your Facebook/Twitter profile. This will allow your visitors to ‘like’ or ‘follow’ your page and subscribe to your posts without having to look you up.
Don’t neglect LinkedIn or Google+. While they may be less popular than Facebook and Twitter, you can find extremely influential users on these networks. You should also add their social share buttons to your website and in any articles, posts or promotions you publish. It will help you cast a wider net, attract more followers and increase the odds that others will share your content.