While the rest of the world have developed many barriers and protections to keep their e-mail accounts spam-free, there are also those that subscribe to promotional emails. This is mainly because these subscribes wants to know more about what these sites are offering, and how they can benefit from them. They expect to be informed on what they are interested in and what are new in the market or field they have chosen.
Businesses would be so lucky to have these kinds of customers; the basic element needed to get these types of people is trust. When your customers trust you, they will reward you with their loyalty. Many internet users have gone to great lengths in protecting their email accounts from spam mail. Some free-mail internet providers and internet service providers offer spam protection; while there are also some internet based companies that screen your emails for you.
With an opt-in mail list, the emails you send containing your promotional materials such as newsletters, catalogs, and marketing media will go through.
Your intended recipient will be able to read and view what you have sent, making it a successful transfer of information. To be able to be allowed to do so, you will need permission from your recipient, to get this permission; you need to be able to get their trust. With the great lack of disregard for privacy on the internet, getting the trust of an internet user you don’t personally know is a big achievement.
To build a good opt-in list you need people to trust you, for a faster and quicker build up, you need to get your opt-in subscribers to trust you quickly. The faster you build your opt-in list the faster word about your site and company gets to be spread. The bigger the scope of your opt-in list the more traffic you get spelling more profits. Its easy math if you think about it. Getting the numbers is not that simple though, or maybe it is?
Now, your subject line…
Your subject line will certainly stand out, and your email will be opened if you make your email unique, useful to the reader, and focused on what the reader either needs to know or wants to know.
You are probably already aware of those things. The following tips may not be so obvious to you.
- First, you must identify yourself. This means using your own personal name, not some random or misleading name. It is safe to say that all names that are not your own personal name lead to the reader mistrusting you or ignoring you.
- Remember, each time you send an email you are representing your brand and building brand loyalty. Even if you make minuscule changes such as “Adam Smith” to “John Smith” it still can negatively impact your relationship with your readers.
- Never misrepresent your email by including misleading comments that have no relevance to a reader’s actions (“Your order is complete” or “Click here for your download link”). Those false claims will undoubtedly lead to readers ignoring you or hating you.
- Create a sense of urgency every once in awhile. Do NOT say “time is running out!” or “there are only a few copies left!” every email. Making these kinds of statements all of the time will lead to readers catching on and realizing that you are not telling the truth. In other words, making these statements too frequently will result in readers feeling no urgency at all.
- Try to condense your emails as much as possible. Remember, the overwhelming majority of your