Understanding Online Business Niche In 10 Minutes

So, you want to get started with internet marketing? As an internet marketer, you’ll be able to earn money from the comfort of your home, with no limitation. It’s highly rewarding, and it’s a skill that you can use to land jobs, or market to other companies, too. In short, you’ve made a very good decision! 

Perhaps you’ve seen friends, or people online who seem to be earning money from the comfort of their home – and doing very well at it indeed. Now it’s time to give it a go yourself! There’s just one problem: for a novice – it’s all rather complicated. If you’re not familiar with the world of internet marketing, then you might even be wondering how it’s even possible to earn money online without selling any physical products.

It seems like everyone is promoting each other and no one is actually shipping any physical products. Then there is all these jargons: PPC, affiliate marketing, display ads, SEO, SMO, CTR, CPA… It’s all a bit daunting and it’s certainly not clear how or where to start. Just read on; as we’ll take a look at everything you need to know in order to become a master of internet marketing and to start making decent amount of money online.

The first step to creating an online business is to choose what kind of online business you want to create; which must starts by choosing a niche – what is the subject matter you will be dealing with? In this post, you will learn how to do this, and you will see how this initial decision goes on to influence every other step. What is a Niche and Why Does it Matter?

You see, every site should have a niche which describes the kind of thing that you will be writing about and your audience. E.g EarnBase is an entrepreneurial blog for entrepreneurs! Although, your website might be a ‘general’ site or a personal blog that doesn’t stick to any particular topic, but even then there will be at least a ‘theme’ or a feel tying it together. You might write about books, coffee and the city, but that’s still a niche in its way, and it’s one that will attract a very specific type of person.  And knowing and understanding your niche is incredibly important if you hope to succeed in your online business.

 Unfortunately, too many of us do not really fully understand our niche and our online business tend to suffer as a result.  Essentially, you should know what your niche is. However, for most site owners or bloggers this will be an incredibly easy question to answer: as their website will probably be about ‘football’ or ‘technology’ and that’s fairly easy to define.  If your website is more general though, then make a list of all the topics that you write about regularly and then think of the following:

  1. a) What ties them together?
  2. b) What kind of person will read them?

What’s more is that you won’t be able to deliver really unique and valuable content if you don’t know anything about the topic! And hiring professional writers won’t guarantee that you’ll find someone who has a real passion and interest in your topic. While that’s true, you also need to consider the viability of the niche choice. How competitive is it? Do you stand a chance against the biggest sites? How profitable and monetizable is it? We’ll get onto this more in future post, but the subject you choose should be something people are willing to spend money on and that has lots of opportunities for informational products.

Finance is the very best niche in this regard because there is so much money to be made on that subject. But likewise, you’ll find that you can make a lot of money writing about dating, fitness, or other topics that speak to a fundamental human need in this way.

Why You Should Get More Specific When Choosing Your Niche

Honestly, to really succeed and gain an edge over the competition – you need to go a little deeper. Sure, your website might be a technology website, but what kind of technology do your write about? Who are you writing for? And what is the purpose of your site?  For instance, you might write about all kinds of technology but find that you seem to stick more to technology that’s just around the corner. Perhaps you write lots of big previews for technology that’s coming. And perhaps you write in a very technical way that is clearly aimed at people who know their stuff? 

This is a very different niche from a site that reviews basic commercial technology in a style that can appeal to the average customer.  Again then, you will have created your own niche that should be completely unique. You might make a football site sure, but is it a dry site that deals with a detailed overview of football for real fanatics? Or is it a more gossip filled site that’s aimed at the typical ‘bloke’? Again, these are slightly different niches and it’s important to recognize the difference.  If you can be consistent with your precise niche, then you will find that your site offers something that not every other site does. You will have a specific audience and people who particularly like the way you approach the topic. Stick to your guns and you can make your site highly successful as a result.


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