A dedicated email drop is a one-time email someone sends to their own email list on your behalf in exchange for a fee. You will not receive the list itself. The list owner will send the email to the list for you.
Of course, that doesn’t mean you can’t get those people onto your own email list. All you have to do is send the traffic to a squeeze page instead of straight to a sales page.
The good news is that once that person has subscribed to YOUR email list, you can then market whatever products you want to them.
Dedicated email drops can be extremely expensive, but they can also be very affordable. It all depends on the owner of the list and what they’d like to charge. It’s very possible to find list owners who either don’t know the true value of your subscribers, or just don’t want to charge a fortune.
Dedicated email drops have a lot of benefits. For one thing, you can get a huge amount of traffic overnight, whereas other methods like social marketing and SEO can take months to see real results. Additionally, there aren’t as many restrictions as there are with advertising methods like AdWords and Facebook. If you’re looking to promote offers they traditionally frown on like weight loss or dating, dedicated email drops are a great choice.
How To Reduce Risk In Dedicated Email Drops
There’s risk in everything in business, but there’s also a way to mitigate some of that risk. With regard to dedicated email drops, there’s a possibility that the quality of the list isn’t what you’re hoping for, that the subscriber numbers aren’t as high as the seller claims, etc.
Fortunately, you can take a few steps to help reduce your risk. Here are a few ways you can help mitigate the potential risk involved in buying dedicated email drops.
- Ask For “Make Goods” – Some list owners will be willing to “make good” on their offer if they send an email out and it doesn’t perform. As upfront if they are willing to do this for you if you don’t get good results.
- Use Cheaper Options First – If the list owner offers cheaper options such as text, display, or banner ads, try those first to see if you get any results. If so, you can then purchase a dedicated drop. If not, you might want to find another list to try.
- Use Tracking – It’s a good idea to set up conversion tracking so you can see how many people make it to your thank you page and not just the traffic you get to the landing page.
- Buy A Partial Send – You may be able to buy a partial send, which is when the list owner sends your email only to a small segment of their list at a lower price. For example, if the owner charges $200 for a dedicated email to a list of 20,000 people, they might send an email to 5,000 of those people for only $50 to let you test the quality.
Even with these techniques, there’s still a possibility that you won’t get the results you’re hoping for, but this way you won’t have as much at stake, so your potential for loss is greatly reduced.