When you have built your online business, it is imperative you use your resources and take some time to market your business. One of the most effective methods to market your business, especially if you have just started out in the Internet business scene is via Solo Ads.
What are Solo Ads? To make it simple, Solo Ads is a form of advertisement sent out to an entire or a portion of an email subscriber list. The rule is you are purchasing your intended audience or targeted traffic in the form of a mailing list. Your main goal is to drive them to your landing page. You may also purchase Solo Ads to promote an affiliate link.
Where do you find your targeted audience or your intended mailing list? Generally, when you have ideal audiences in mind you have two choices. You may deal with a ‘Solo Owner’ where they have already established their own mailing list in a specific niche. You may also contact an ‘Ads Broker,’ who acts as an ‘agent’ for this business.
When you purchase a Solo Ad, the emails sent to your audiences are dedicated emails. This means the emails revolves entirely around the product or service you intend to promote. The emails are focused on a particular niche/area depending on the product/service advertised. This may range from the selling of supplements to fitness campaigns.
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Why Solo Ads? In a nutshell, Solo Ads work best for those intending to drive quick traffic in large numbers. This can be applied in contexts where you are about to launch a product, or if you need traffic to be sent to a webpage immediately.
In order to search for your intended mailing list there are two approaches:
- Solo Owners
- Solo Ads Brokers
What is the difference between the two?
Solo owners are individuals who own their own Solo Ads. They have established their own mailing lists where they will sell a Solo Ad to you and is dependent on your market. Usually, solo owners will charge you by Cost-Per-Click (CPC). This depends on how many customers are interested and click on your email for further information.
Having said that, there are some downsides in opting to purchase your traffic from solo owners. As the name suggests, solo owners are only solo owners. Initially, most of them do have a specific mailing list for marketing and business purposes. But as their mailing list expands, many people enquired to purchase their lists where they have turned it into their main niche.
Therefore, they are only interested in making money by selling you their lists. Sometimes, it is possible that their mailing list does not even correspond to the advertisement that you intend to sell. This means, you may be wasting resources as you are promoting your product to the wrong audience.
Secondly, certain markets or niches have very few solo owners as the market can be relatively new or it has not been explored much by consumers. For instance, markets that cater for some very specific products for very specific audiences. Example, supplements to control the sugar level of diabetes patients. As a result, you might find some difficulties in generating or finding suitable mailing lists for you via solo owners.
Another drawback is, as the solo owners are charging you based on CPC the conversions may be low. As stated earlier some of the mailing list would not entirely hit the ‘bulls eye’ for you, as the audiences are a mismatch.
Now let’s move on to Solo Ad Brokers and how they aid you in generating traffic.
Solo ad brokers are individuals who may manage 20-30 mailing lists, assigned by their respective owners. They observe the progress of each list carefully. They are also known as the agents of Solo Ads, just like how real estate agents function in the property investment scene.
They know which lists are active and which are not. They also have an idea of the list’s interests and how many clicks are made per list.
They are paid by the list owners and they will usually charge you base on Cost Per Thousand (CPM). Therefore, you do not have to worry about the cost as it is highly unlikely for them to charge you unreasonably.
How do we measure CPM? CPM is a jargon referring to the cost of a media vehicle reaching 1000 audience.
Usually, how solo brokers work is they advise you on the traffic you should purchase based on available lists. When you test run your Solo Ad and you find it is not generating the amount of traffic you want, you can always go back and discuss about the problem that you’re facing to your solo brokers.
This kind of transaction is also made available through Facebook Solo Ads group. It can be a public or a closed group. In a particular group, there will be Solo Ads brokers/vendors as well as the buyers.
The brokers advertise the lists that they sell. Meanwhile, the customers who purchase the lists can publish testimonials on the group’s page. Therefore, the members of the group will get direct feedback and this will enable them to weigh their selection of lists.
One of the drawbacks is that the solo ads brokers are also dependent on the market. You need to scout around to ensure you are dealing with the right broker where they provide you with your intended audience. Different markets have different solo ads brokers. Do not waste your resources by making the wrong choice!