You should know the most essential thing about offering a bonus is all about its value. You’re not aiming just to provide a bonus to simply allow people to get what they want. Your goal is to provide more value to your audience and give them a greater experience with you.
You want to create and build bonuses that are congruent to the main product you are promoting. Something that will help your subscribers make more money with the main product or make it easier for them the use it faster.
The most important thing about creating great bonuses is making them USEFUL. Not just random stuff, but practical things that people actually find it worthwhile to use. By offering a lot of useful bonuses, your offer is going to look more appealing to your customers.
Here is the list of some killer bonuses
- EBooks or Special Reports
You are an expert on subject topics within your niche. All you need is the confidence to put your knowledge on to digital paper. If you have written a book report in a school, you can create a report or eBook that only you can deliver. It will be completely unique because that is your original content.
You can always have this outsourced as well if you choose to speed up the process. It can also be interviews, testimonies and many of the likes that pertain to the product. You can also add a special report to it to add some value to your original product.
It can be in many forms. First, it could be conducting an interview with a knowledgeable person to discuss about the product or maybe something that is relevant to the product.
For instance, there are some books to ‘help someone about something’ plus ‘a transcript of the interview’ as a bonus. In the interview, the discussion is all about dating, and then naturally the interviewee shares some expert insights and ideas with regards to dating.
Special report functions as a teaser for the reader. And you don’t have to show the entire picture or words in the special report. This would make the readers more interested and curious. As a result, they end up buying the product.
This is for affiliates that want to provide a more visual experience for their buyers. For example, a tutorial video teaching your buyers how to use your front-end product can be a really favorable bonus.
People nowadays are more exposed and find visual experiences more convenient than printed or written words. In addition, videos are suited and very effective value of your product since it helps the user to understand the product better, and this is what they are usually looking for.
People love training videos that teach them what they want to know. A great video tutorial recorder to use would be Camtasia Studio. It is one of the easiest software to use if you ever need to record an on-screen video tutorial. What’s more, their interface is very user-friendly and you can do multiple editing to it as well.
By creating short videos and presentations, you can use these as bonuses. This will not only create content for you it will also build your brand that is equally important.
This is another option for you. These days, people are so busy and they are constantly on the go. This is your chance to target such prospects. Audio recordings of videos and seminars are valuable because they can easily be added to your subscribers’ smartphones or any device they use to listen to music or audio.
They can now learn and take advantage of your bonus as they go through their busy schedules while trying to build their online business.
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4. Downloadable Software
This right here is a nice bonus too, especially for products that require a particular software or tool to work better. So, if you want to make your bonus crazy attractive, consider using software or tools to offer great advantages as a bonus offer.
Taking price into consideration, software or tools are usually expensive because it adds extreme value to your offer. So, when you are offering this kind of bonuses, the buyers would definitely jump at the chance to make the purchase immediately.
They are categorized as a rare item, and rarity equals exclusivity, which makes it more desirable to the customers. Software and tools are always needed by customers and any additional tools that can help someone be more efficient will be most valuable.
Remember, these are bonuses for the buyers, so the software should only be accessible to them.
5. PowerPoint Presentation/ Template
Just like tools and software, this bonus works well for creative-based products. Templates can exist in many forms like a poster template, PowerPoint slides templates, etc.
For poster and design templates, you can include it as a bonus to a product that is related to editing or designing. If the product is a tutorial or perhaps, a designing tool – giving your buyers a set of templates is a great reward.
After all, we’re living in a world where people value convenience. In other words, tools that help things to work easier than usual are highly appreciated.
Another bonus idea that you could use is a set of readymade templates that is related to a presentation or video recording. Let’s say you are selling an e-book that is a guide on “How To Make A Powerful Presentation”.
Providing them with presentation templates would be a great big plus. Having this as a bonus offer will not only help the users but it will also give them a big push to create more contents.
Another thing to take note of is that some users are not well-versed in designing presentation slides. To them, the provision of templates for presentation slides is very useful and beneficial. When you are selling something like this, you want to make it as easy as you can for the users. This will make the bonus you are offering all the more enticing.
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6. Group Coaching Call
This is a bonus that you do not have to deliver upfront and can be completed after the promotion is over.
These coaching calls can be delivered as a teleconference or webinar. You can be live on camera or use a presentation to deliver to your subscribers. Creating a presentation related to the product you are promoting will help them to use the product even better and successful.
You can also invite the product creator on to the call. This is to show your audience that you care about them and that you are going to deliver secrets about the product that they cannot get with anyone else.
7. Private Label Rights (PLR)
Now, this is a great tool you can use to create bonuses. But, you need to do it the right way. When using PLR content to create your bonuses you will need to completely change the content to be unique to you. “But I thought you can just use it as it is?”
Well, PLR content is purchased by hundreds or even thousands of people. The last thing you would want to happen is to have the same content with another affiliate because both of you have the same PLR package.
You want to make sure your bonus is unique, right? To achieve this is simple; just change the content to be your own.
Changing the graphics is the first step in making your private label rights content unique. Outsource that job. Head to Fiverr.com or even Upwork.com for a wide range of freelancers!
Next, you would want to review the content and make sure it is as what you’ve set it to be. Don’t forget to make any updates or changes that you think are necessary to reflect what you are trying to deliver to your audience.
You can also repurpose your own content. Using what you already have is the quickest and easiest way to make unique bonuses your subscribers will love.