Admit it – you hate slow websites, too. So, if you’ve got a slow-loading site, then expect people to hate it, too. But why exactly do we hate slow sites?
Back in the early days of the Internet, websites literally took forever to load, and people didn’t complain (or if they did, they suffered in silence). People waited patiently for web pages to load and occupied themselves with other things until the entire page appeared on their screens.
Nowadays, when people land on a website that takes longer than 3 seconds to load, they impatiently click on that back button or close the tab altogether.
Here Are Some Reasons People Hate Slow Websites:
- There are far too many choices
There are billions of websites on the Internet. If one site is slow, people will just head on over to the next site. Why bother waiting when another, much faster website offers pretty much the same information? It may seem like we’ve all become entitled to getting our way, but this is the sad truth. We’ve become spoiled by the sheer number of choices we have and the speed by which we can access those choices.
- Waste of your visitor’s time
Time is precious. Every second we wait for a page to load is time wasted. You can’t take time back. Once a second’s passed by, it’s gone. We want to make the most of our time, so when we encounter slow sites, it feels like that site is not respecting our time.
So, we leave that site and look for another one that will value our time. This is especially true if we’re looking for time-sensitive information where a few seconds can literally mean the difference between life and death or success and failure.
- Waste of their money
Most people who’ve got a cap on their data aren’t happy with slow websites. This is because slow websites consume their bandwidth. If they go beyond their allotted bandwidth for the month, they get charged extra. If you were in their position, you wouldn’t be happy too.
- Bad user experience
A slow site leaves a bad taste in your customer’s mouth. People click on your link because they want to go check out your content, but since your site is taking forever to load, then they’re not going to want to stick around. They wouldn’t even want to come back for a second visit.
Disadvantages Of Having A Slow Website
No one wants to visit a slow website. When we type a website address on our browser or click on a website link, we expect that site to appear on our screens instantly. Not 5 seconds or 10 seconds later, but right this very moment. That’s how spoiled we’ve become in the Internet age.
Everything is within our reach, thanks to massive improvements in Internet technology. So, when we land on a slow-loading website, we simply hit the back button and go check out another website.
But, how does having a slow website affect your business?
- Fewer customers and clients
Since most people won’t have the patience to wait for your site to load, then you’re essentially left with those who have the patience of a saint. These are probably your most loyal customers, or those who have nothing better to do than wait for your site to appear on their screens.
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But what about those who’ve decided to leave your site? What are you going to do to get them back? Well, you can’t do anything about them now. What’s past is past. So, what you need to do is learn from your mistakes and make sure your future visitors stay on your site.
- Lower conversion rates
When you’ve got fewer people coming over to your website, then your conversion rates are also going to tank. Sure, you can implement the best practices to get people who do land on your site to follow your call to action, but at the end of the day, it’s still a numbers game.
For example, if your standard conversion rate is 10%, then on average if you have 1,000 people over to your site in a month, then you’ll probably make about 100 sales.
However, if you get 10,000 people on your site, then with your 10% conversion rate, you’ll get 1,000 sales! That’s a huge difference in numbers, so you’d obviously want to get people to stay on your site, not bounce away from it.
- Lower rankings on Google and other search engines
One of Google’s metrics for ranking sites is page speed. This means they tend to give higher ranks to faster sites than slow-loading sites. As a business, you want your site to be on the top 3 spots on the first page of search results. These spots get the majority of traffic, so if your site is buried on the second page and beyond, then you’re not going to get much in the way of search engine traffic.