What is Mobile Marketing?
Let’s start with a quick definition of exactly what mobile marketing is:
Quite simply, mobile marketing is the concept of developing marketing campaigns that appeal specifically to mobile device users.
This could include everything from the structure of your website, and how it allows mobile visitors to interact and connect with your products, but it also could comprise of ad campaigns that are primarily designed to attract mobile shoppers.
The future of mobile marketing is here, and if you’re not working to implement some sort of mobile marketing strategy into your business, you’re missing out on a massive segment of your market.
According to Marketing Land, nearly 40% of Internet time each day is spent on mobile devices, while more than 70% browse more web pages on tablets rather than smartphones.
And while a few years ago, most people would connect to social media sites using desktop computers or laptops, these days, most users use the available apps, such as the one Facebook, Skype, and Twitter.
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The same goes for retail-based apps such as, Amazon, eBay, Aliexpress, Jumia, and Konga just to name a few.
Below are some of the ways people have been successful with mobile marketing campaigns and how you can follow their lead.
Mobile Marketing Strategies
There are many ways you can implement mobile marketing into your business strategy, so that you’re able to broaden your outreach and connect with a larger segment of your market.
Here are a few ways to get started:
QR Codes:
QR Codes are scanned by recipients using their smartphones. Once scanned, users are then directed to a specific website, landing page or offer. You can feature QR codes on business cards, flyers, in direct mail packages, or even postcards, just to give you a few ideas! Create your QR codes here: https://www.qrstuff.com/
Location-based marketing:
This is a direct marketing strategy in which specific ads appear based on a user’s current location.
For example, restaurants can take advantage of location-based marketing by having their place of business featured whenever a potential patron is within a couple miles from their business.
In-app Marketing:
With services like AdMob by Google, you can easily promote your website’s app inside of other popular apps to generate more brand awareness, increase clicks and maximize revenue.
Check it out here: https://www.google.com/admob/platform.html
In-game Marketing:
Have you ever played a game and suddenly an advertisement appears that you must watch before you can continue to play? This is in-game marketing, and it’s one of the most effective ways to get your message in front of potential customers without having to spend a fortune on advertising. You can take a closer look by visiting in-game advertising agencies including: https://www.rapidfire.com/
SMS Marketing:
This strategy involves capturing a user’s phone number so that you can send them text-based offers. According to Mitek, over 80% of Millennials revealed that their phone is the first thing they check each day, SMS marketing can be a very effective technique at getting attention and maximizing exposure.