There are all kinds of writing and many have their own set of criteria. This is especially true with marketing copy (Sales letter). If you want to write good marketing copy, make sure you include the seven most important components.
Marketing copy is much different because you are trying to convert viewers to follower or paying customers, by buying your product or service, signing up for a newsletter or free ‘something,’ etc. It is all about conversion. To have successful conversion rates, your marketing copy must:
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- Have a refined keyword strategy. You should have a main keyword and two or three secondary keywords that will be used in your marketing copy. Aim for around a 2% density with your main keyword.
- Include a sign-up form where visitors can subscribe to your monthly newsletter, new product information, etc. This is very important because the minute they sign up, you now have access to send them product information and market to them. You have effectively converted your visitor.
- Networking is important to building and increasing traffic to your site. You can build networks within your marketing copy by sharing links on sites like LinkedIn, Facebook, Squidoo, etc. It is important that you lead people back to your site, to your marketing copy, etc.
- Article marketing is a very powerful marketing tool. You write articles, submit them to article banks or create a blog where you post them, and then you provide a link back to your website. This one-way link is very powerful in the search engines, so it helps your rankings, and you also grow your traffic because they found your article interesting and so clicked the link to your site.
- Placing your marketing copy on your blog is a great way to generate traffic. Blog posts are indexed very quickly and you can even ping them, which lets people following your blog know that you have posted new content. Make sure you take advantage of what a blog can do for you.
Now you understand how to make your marketing copy converts, but make no mistake; website marketing requires a lot of work for it to be successful, and for you to turn a site into a cash machine. So stick with it, make sure your marketing copy is top notch, and wait to see results.
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Just like every other business, good sales copy has some secrets that will always help you convert anytime, anyday. If you follow these secrets, it’s sure you are going to record some huge success in your business.
Copywrite Secrets You Should Know About
If you are working hard to become the best copywriter you can be, good for you! Half the battle is persistence and practice. Of course, having some of those top secrets no one wants to share can certainly come in handy too! And that’s exactly what we are about to share with you – are you ready?
- Write in the language of your readers – While there is a great deal of focus around writing high-quality English copy, what you need to keep in mind is that the writing should be in the language that your reader will be most comfortable about. It is important that you know who you are target market is before you start.
- People are hardwired on how they will respond to certain stories. Understand what type of story generates what type of emotion and what type of action. Use storytelling as a powerful tool in your copywriting to get the reaction you want.
- Always include a single question that the reader will answer ‘yes’ to. This will precondition the reader to agree with you throughout your copy, and later you should be able to get another ‘yes’ out of them when you most need them.
- Don’t be afraid to use personal history and facts to build a relationship with the reader. Empathy is an excellent tool to show the viewer or reader that you are feeling their pain.
- Think of your sales copy as a conversation that’s going down in a bar with your best buddy. It needs to be conversational, sound like it would if you were speaking, and not be stiff. You should always read sales copy out loud.
- Study other successful copy and learn from it. Note key phrases that are used, how the copywriter makes the sales copy punchy, and how it generates sales. Who better to learn from than the most successful? That just makes good sense.
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A career as a copywriter takes lots of work, but the rewards are definitely worth it. Boredom is never a concern, and there are plenty of opportunities, especially if you are good at what you do. The internet has allowed for many copywriter positions to appear so whether you are looking for an employment opportunity with a company or want to an entrepreneur, there are opportunities available. These great copywrite secrets will help you become a better copywriter.