SEO – Search engine optimization: how to do it quickly, easily, and do it right. The easiest way to be absolutely sure that you are using keywords appropriately and effectively is to do it in moderation. It’s as simple as that! (Yet, for some reason, some bloggers are still plugging a thousand keywords into their content and then wondering why their blogs aren’t ranking!)
Keyword stuffing is not okay. If your content contains so many keywords that it becomes virtually unreadable, search engines will instantly recognize what you are trying to do, and you’ll end up beign penalized. When that happens, your rank will drop faster than a stone in water!
That being said, including relevant, targeted and intelligent keywords within your content so that it helps your page rank higher in search engines while not disrupting or affecting user experience is very important. If you want your website to be seen by more people and be able to tap into the massive number of people that use Google, you absolutely need to integrate keywords into your blog content.
What kind of keywords, you ask?
Long tail keywords consist of 3 or more keywords that form a search phrase. For example, “home based business ideas” or “low carb meal plans”. The reason for using long tail keywords is because those phrases will be even more targeted and less competitive than “umbrella keywords” that encompass the entire market. Imagine trying to rank for the word “low carb” or “weight loss”. You’d struggle to even show up in the first 100 pages of the search results!
But targeting long tail keyword phrases that drill down into your market (and are more likely what a visitor would type into the search engines) will enable you to maximize exposure while minimizing the number of other websites and blogs that you’re competing against.
An easy way to come up with long tail keyword ideas for your blog content is to visit Google.com and start entering in keywords relating to your market, such as “low carb”. See what shows up as suggested keyword phrases when you’ve entered in a few words. This will provide you with unlimited ideas while ensuring you are using keyword phases commonly used by search engine users.
Don’t stop there! Once you have a list of possible long tail keyword phrases, enter those into Google as well and drill down even further! It may take a bit of time but once you’ve done this you’ll have a swipe file of relevant and highly-targeted keywords to use within your content and as titles for your blog posts.
You could take it even a step further and enter those keyword phrases into Google Keyword Planner in order to determine estimated traffic based on specific terms: https://adwords.google.com/KeywordPlanner
And finally, you should install one of the more popular SEO plugins to easily set up meta descriptions, sitemaps and all of that other fun stuff! Simplify the entire process by downloading a plugin like: https://wordpress.org/plugins/all-in-one-seo-pack/
Pro Tip: Make sure to set up and customize an SEO plugin right away. Add in a site title, meta tags, and description. Doing this will maximize your search engine visibility instantly.
Do you want to instantly maximize your blog traffic without ever paying a dime for the exposure? Then you need to power network.
Power networking involves working with established blogs within your niche market. When you do this you’ll instantly siphon traffic and credibility from these blogs and redirect it to your own.
So, how do you do this?
You write incredible content on other relevant blogs!
This is called “guest blogging” and it’s one of the easiest ways to pump steady traffic onto your website without investing a single penny. Plus, this marketing strategy doesn’t just generate premium traffic to your website but it puts you in an authoritative position by simply being connected to a reputable blog in your niche market.
Not to mention the potential for joint venture opportunities with other bloggers!
Think about it: You could write content only for your website, but then you have to do all the footwork of generating traffic to those pages. That can be very effective, sure, but it takes a lot of time. Not to mention, a lot more content.
OR – you could write killer content for established blogs with more traffic than yours and turn their visitors into your own!
So, how do you find guest blogging opportunities? Search Google!
Use search terms like:
keyword “submit a guest post”
keyword guest blogging”
keyword accepting guest posts”
keyword “guest post by”.
You’ll be able to find countless opportunities just be using search strings based on keywords relating to guest blogging. You can also find guest posting opportunities by investigating the backlinks from competing blogs to see where they have guest posted.
Use tools such as https://www.semrush.com or https://majestic.com/ to crawl through backlinks, and find other blogs that your competitors have written for.
Another easy way to find guest blogging opportunities is http://myblogguest.com/
Be sure to focus only on blogs that are within your niche market. You can run a quick search on Google by using the query: niche keyword+blogs.
If you want to gauge the overall traffic of a blog you are considering guest blogging for, run the website through www.SimilarWeb.com and you’ll be able to see a traffic snapshot for each website.