Are you the best copywriter you can be? There are many different types of writers that make the world go round, but copywriters are one of the best-paid writing gigs out there. To excel as a copywriter you need to be able to write good copy that’s interesting, engaging, and in demand. Of course, the best way to become a good writer is to write more, but there are many things you can do to improve your writing.
There are some excellent courses available to help you become an expert copywriter. However, if you’d prefer some free help, you’ve come to the right place. Let’s have a look at ten ways to get an effective copy.
1. Write Good Headlines – This is the most important component of your copy, because if you have a poor headline nobody’s going to want to read any further. Your title is your reader hook. Don’t forget it.
2. Keep Search Engine Optimization in Mind – You can write the best copy but if doesn’t rank well in the search engines no one is ever going to see it, which is why it is so important to properly SEO your content. That way web surfers will find your material.
3. Make Sense – If you want what you’ve written read your headline needs to make sense. From there your writing has to make sense. Readers will read the first paragraph and if it isn’t clear, they will click the back button faster than you can say ‘back.’
4. KISS – The good old KISS formula (Keep it Simple Stupid) has been around a long time. That’s because it works. Keep your writing easy to read and easy to understand. Use point form, write at a grade level of under 8, unless you ware working on academic papers or research papers. Keep the sentences short and flowing well, and use the words that people are familiar with.
5. Highlight the Truth – Writers tend to highlight benefits, but one of the biggest problems seen with writers is that they highlight fake benefits. Rather than making up a fake benefit, don’t list a benefit at all. However, most writing can contain a positive benefit if you look at it right so practice a little rather than just making it up on the fly.
Copywriters can make a nice comfortable living, but only if they are good. It’s a highly competitive industry, and thanks to the internet it’s easy for potential clients to shop around and find the right person at the right price. These five tips will help you become a better copywriter in no time at all.
10 Copywriting Tips That Work
If you want to improve your copywriting skills, you’ll want to check out these 10 copywriting tips that are proven to work. Sales writing is barely tolerated by the marketplace so companies and entrepreneurs are looking for copywriters that have a record of success. Boring copywriting is an immediate failing grade. These 15 tips will help you keep it interesting and engaging.
1. Vary the length of your sentences so that you have short, medium, and long sentences. This will create rhythm within your writing.
2. Make your average sentence 15-18 words in length.
3. Take your scalpel and cut out those overweight sentences and the words that aren’t needed. Keep your writing clean and crisp so it is easy to read and understand. Don’t use fluff!
4. Split sentences that are too long into two sentences, sometimes even three. Use connecting words like and, because, or, etc.
5. A sure sign you are a novelist is paragraphs that are too long. Keep your paragraphs short and containing only one thought. Two to three sentences are good. Always start a new sentence when the thought changes.
6. Sales writing requires patience, especially if you plan to be good at it. Readers are also impatient. They want to read and know what’s going on. They don’t want fluff or long-windedness. They want clear, concise writing.
7. Break up your page’s content by using headings, and bulleted or numbered lists. All of these make reading much easier for the visitor.
8. Use language that’s positive in nature. This means tell your reader what they can or will achieve using the product or service. Avoid using negativism because this actually puts the reader into poorer spirits and they are far less likely to buy.
9. Don’t confuse showy writing with sales writing. Don’t use words just because they have a buzz and sound impressive. Leave the jargon on someone else’s copy.
10. Write in a language the reader can easily understand. Your writing grade should be no higher than a Grade 8 on the Flesch Kinkaid scale.
These 10 top tips work well, so don’t delay and start using them today. Before long you’ll see an improvement in your copywriting. There’s plenty of work for good copywriters so just continue to hone your skills and before long you’ll be one of the ‘best of the best’ in the copywriting world.