Here are just a few ways that you can improve the customer education in your business.
- Make sure you exactly know their problems: There is a saying that goes by; you can’t give what you don’t have. If you do not know the exact problem of your customers; how do you expects to provide solutions to the problem you never know? Even when your customers do not have the solutions to their problem but they are good at knowing a good solution provider when they see one.
- Explain every vocabulary errors: As a business owner, it’s easy to forget that not everyone understands your business language. So when you start referring to “hosts” or “themes” for web designer, there’s a good chance the client doesn’t have any idea what you’re talking about. Going over some important words and phrases — or putting them differently. Otherwise, your customers or clients might not fully comprehend what they’re paying for, which could potentially cause them to get cold feet. Avoid this by using vocabulary that even the most inexperienced customers can understand, or by supplying some detailed insight on the industry’s terminology.
- Provide variable resources: Another great way to enhance customer education is to offer informational materials regarding your company, your services, or the industry. This could be something tangible, like a pamphlet or your business card; it could also be an electronic resource, such as a blog post or a downloadable material such as E-book, MP 3 or MP4. Whatever you choose to do, give your customers a chance to do research individually and at their leisure. This approach is especially useful when customers are interested but aren’t quite ready to commit to signing a proposal. By making some valuable resources available to them, you can give your customers some space while also offering up whatever information they need to make the decision.
- Put yourself in their shoes: When bidding a job, you should constantly be conscious of what might be running through the customer’s mind. Try to see things from their perspective. If there’s a chance that your price estimate is higher than what they were expecting, take a moment to run through each element of the Services and it’s approximate cost. If it seems like there might be some lingering questions, do a little poking and prodding and see if there are any concerns that you can address. A big part of great customer service is anticipating the needs of your clients. This is best accomplished when you have some consideration for how they will feel and react during an offer of a price.
- Ask for feedback: Sometimes, entrepreneurs overlook the important of feedback; if you want to make your customers happier you need to ask for feedback. Let them rate you; by this you are giving them the chance to pay you back in your own coins. Trust me, your customers will not spare you if they were not happy with your services or products.