I think Nigerians are getting over their fears of shopping online. This is because the statistics reaching us depicts ecommerce success in Nigeria than South Africa and other Africa countries. If you still limit your business to offline marketing; you are really missing out a lot!
There are so many ways you can start eCommerce business right here in Nigeria. If you don’t know; Nigeria is the best AFRICA country with the FASTEST eCommerce GROWTH.
A recent survey has shown that Nigerians shop more online than other sub-Saharan African (SSA) countries. This survey was conducted by GeoPoll between five African countries including Nigeria, South Africa, Uganda, Kenya and Ghana. GeoPoll said though there have been significant growth in online shopping on the continent, but SSA still doesn’t trust e-commerce sites.
GeoPoll is the world’s largest mobile survey platform, with a network of 200 million users in Africa and Asia. According to the survey, 66 per cent of Nigerians buy items online every few months compared with 60 per cent in South Africa and 45 per cent in Kenya. However, at least 55 per cent of Ghanaians and 51 per cent of Ugandans have never bought anything online.
Indeed, despite the economic gloom in Nigeria, eCommerce players claimed about 20 per cent growth in traffic at the just concluded ‘Black Friday’ sales.
The Black Friday, which ran between November 23 to 29, across different eCommerce platforms including Jumia, Konga, Yudala, Spar, Dealdey, Kaymu among others in Nigeria, is usually the Friday after the American Thanksgiving, and it is one of the major shopping days of the year in the United States.
Konga, through its Yakata 2016 sales, claimed to have witnessed the company’s biggest shopping period in its four year history. The online eCommerce giant revealed that it processed 155,000 orders totaling N3.5 billion within the sales period.
Konga Chief Executive Officer (CEO) Shola Adekoya, said: “Yakata 2016 has exceeded all of our expectations in terms of sales; we had been cautiously optimistic that we would improve on last year’s period, but with the Nigerian economy as it currently is, we had been conservative with our projections. However, it seems that there are hundreds of thousands of savvy shoppers keen to make their Naira go a little bit further at the moment; hence they came to Konga to find the very best deals.
Yudala also claimed to have witnessed huge traffic on the plaftrom, stressing that within the first 12 hours of its Black Friday, it recorded a sales of about N450 million.
Speaking to The Guardian, Vice President, Yudala, Prince Nnamdi Ekeh, said people took advantage of the opportunity to shop immensely.
CEO Jumia Nigeria, Juliet Anammah, said Nigerians have not stopped buying but have instead, re-prioritized their shopping needs “and so retail stores are seeing more purchases in household items and children’s items rather than the regular impulse buying of clothing items.