Irrespective of how great your services are; traffic is key if you must make any sale. Traffic does not respect design, products or services! The key to selling your products online is bringing the right traffic to your store; this I did not realize on time. Although, there are several ways by which you can drive traffic to your site, but the two key ones that most businesses are focused on increasing are organic search and pay-per-click advertising. While both are valid methods, organic search and paid advertising are two very different things. Here we will discuss the two and give you tips on how and when to use both.
Organic Search and SEO
Search engines provide marketers with a powerful opportunity to be found by prospects before they ever decide to buy a product or service. SEO or “Search Engine Optimization” is the practice of optimizing your website to get found on search engines.
Here is how Search engine works. Search engines will put out your website with the most relevant content for each search. Creating valuable content that solves your prospect’s needs and optimizing that content to get found by search engines should be the long term goal of any website.
It is important to note that SEO is help your website greatly when it comes to Organic search. That means if your SEO was not properly done; it will you longer time to start seeing reasonable organic search to your website or blog.
With SEO, your web traffic and brand recognition grows organically and customers come naturally, because according to their trusted search engine, you hold the appropriate solution to their problem. When done correctly, this is the best way to reach your target audience, because your high ranking indicates that you are exactly what they are looking for.
PPC (Pay Per Click) and Search Advertising
Search advertising also referred to as “PPC” or “Pay per click” advertising is a great supplement to SEO traffic. Not everyone can afford to wait to start getting quality traffic and leads naturally to their website. Newer businesses especially find it hard to start generating traffic when competing with already-established brands, and paid ads are a great way to overcome this obstacle. They guarantee you’ll be seen, with a high chance that you’ll see a good return on investment. PPC ads allow you to customize your display preferences and only bid what you’re willing to spend per click.
Whether it’s Google, Youtube, Bing, or any other search engine, you can choose which platform you want to be shown on based on where you expect to get the most relevant viewers.
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