This is fairly a long post bro… so take a seat and relax! We have been on a promotional series for small business for quite some days now, and today, I am going to talk about developing your online promotion strategy.
Achieving maximum return is based on how well you develop your online promotion strategy. It can be extremely difficult to differentiate yourself from the competition when you do business online. For any product or service that you sell, it is likely that there are dozens, hundreds or even thousands of other businesses available who are selling the exact same thing.
To maximize your potential, it is important to use strategies that offer the best options to your customers. You should set yourself apart from the competition; continuously attract new customers and retain current clients.
What products and services do you offer to your clients or customers? It is so important that you offer the highest quality in whatever it is that you are offering. If you cannot stand behind your products and services, it will be unlikely that you will attain your business objectives.
In order to develop your online promotion strategy, you will need to look at exactly what you have to offer and determine first what audience it will appeal to, and how you can reach that audience. It’s unlikely they will come to you without you developing a way to make them take notice of your business. You can easily find ways to target your potential clients by identifying them, and then looking specifically at ways to utilize the Internet to get the information about your products and services to them.
After you have determined what you have to offer to your potential clients and customers, and looked at ways to use the Internet to reach them, you next need to look at ways to differentiate yourself from your competition. If you and five other online stores all offer the exact same product and service, why should they choose to buy from you instead of one of the other businesses?
What, exactly, can you offer to ensure that you are the most valuable choice that they can make? Whether it’s free shipping, enhanced support, superior reputation or any other factor, you need to identify these explicitly to your potential clients.
Finally, you need to continuously attract new customers as well as retaining your current clients, in order to remain viable in your business objectives. Although, some new clients will probably be reached through word of mouth promotion from your existing clients; you cannot count on this as your only means to build up your clientele.
You need to continuously find new ways to reach additional shares of the marketplace. You may also need to continuously update your products and services, in order to continue to appeal to your past clients. If you sell a one-time-use kind of product, look for any products or services that may be related or may enhance your primary offering.
Always remember to go back to your past clients in order to advertise new offerings while showing how valuable they are and reminding them of the value you’ve offered in the past. By diligent work, you can develop your online promotion strategy and enhance your ability to reach your business objectives. Now, let talk about the importance of SEO. so you can have a better understanding of what it stands for.
The term SEO floats around the Internet, but exactly what does it stand for? The simple answer: it stands for search engine optimization. Which is not very helpful in laymen terms; so, let’s go a bit more in-depth.
What we can gather just from the name is that SEO is a process of optimizing a website or page for search engines. Well, we all know what search engines are, but what does it mean to optimize for them?
Used as an online promotion technique, it makes a website visible to consumers who use search engines. Whenever someone searches for something on Google, Yahoo or Bing they’re shown several pages of results. If you can get your website listed on the first page of the major search engines, it can mean a ton of free promotion for your business – just like EarnBase is getting FREE organic traffic.
Typically, most people only click on results found on the first or second page of these results, but sometimes a search can result in 10 or 20 pages and the average user often ignores all those extra pages. That is where employing SEO strategies can help.
Let’s go over a few things that you can use:
If you want to achieve good search engine rankings, you must use your keywords and keywords phrases effectively. This includes adding them to your content in several places including in the page title.
When you are optimizing your pages keep in mind that the title tag is different from a Meta tag, but it’s important to consider it as a part of your SEO strategy. Whatever text you place in the title tag (between the <title> and </title> portions) will appear in the title bar of browsers when visitors view the page.
The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.
If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.
The unique combination of these words and phrases in the content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.
The most common mistake made by small business owners when they first design their website is to place their business name in every title of every page. Actually, most of your prospective customers do not bother to know the name of your business until after they have looked at your site and decided it is worth bookmarking.
Therefore, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.
Another good tip is to keep the title tag less than 64 characters long and do your best to ensure that the title tag and your meta description are interesting, meaningful, and relevant to your site.
Now I know all of this can sound confusing, especially if you are new to promoting online; so don’t worry if you don’t know how to edit code and insert title tags and descriptions. If you don’t mind; EarnBase can help you fix your SEO issues for a small price. Just contact us now!!!