You’re thinking of creating a digital information product. Great idea, but before you sit down to work on content creation, it’s important to define your target audience and do what you can to make sure you’ll come up with something they want and need. You don’t want to put weeks of hard work into creating an info product that no one wants to buy.
Your product creation process then begins with your target market. You don’t even need to think about what type of product in what format and on what topic you may want to create. Your first job is to become very clear on who your target market is, what it’s comprised of, and what motivates the people that make up the said market. This is because, at the end of the day, you’re dealing with real people who have to like and trust you, to open their wallets for what you have to offer them.
A good starting place is to define your particular niche. You’re not just in the online marketing, weight loss, finance, or personal fitness niche. You have to be more specific. Better examples would be Facebook marketing for local businesses, low carb diets for post-menopausal women, getting out of debt with personal budgets, or personal fitness for pregnant women. You don’t need or want to be everything for everyone. You’ll do much better by offering specific advice to a particular target market. It will make your life much easier going forward because you’ll know exactly who these people are and what they are looking for.
Your next step is to define your target market and the people it’s made up of. Who are they? What’s their gender, age, income? Where do they live, what do they do for work and fun? Where do they hang out online? What’s their most urgent problem and how can you help them solve it? These are all good questions to ask. Spend some time to dig deep and learn as much as you can about your future customers. It’s some of the best time you’ll spend when it comes to growing your business and creating profitable information products.
Last but not least, create an avatar or an image of your ideal customer. Be as detailed as possible. Create a vivid picture of this person. Give him or her a backstory and flesh out this imaginary character that represents the people in your target audience. With that firmly in place, you’re ready to create your first info product. Create it for your avatar. Write or speak directly to this person both in the content that makes up your product and the marketing materials. Do that, and you’ll significantly improve the chances of creating a digital information product that sells well and for months and years to come.