5 Things To Consider Before Promoting Any Affiliate Products

The Internet has become a virtual world. There is nothing that you can do in the real world that you cannot do in the virtual world including, buying and selling products. This has been a known fact for some time, and when you promote products on the net – it is called Internet marketing.

There are a number of websites that sell products and a few large organizations that dominate the market. Companies like Amazon and eBay are some of the most commonly known names; although there are a few others as well.

While Amazon and eBay sell products, they do not actively advertise for them. Considering their sales volume and growth – Amazon grew 16% last year when compared to 2.4% for retail sales, it is possible that they feel that they do not need to advertise. Yet everyone knows the value of advertising.

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This gave birth to what is called the affiliate websites. When you are selling a product, and people come to you that they are willing to promote your product – they are vendors, and when they do this online -they are called affiliates.

Affiliate marketing works because it is a win-win situation for both parties. The affiliates take it upon themselves to promote their websites. He toils hard and puts in a lot of effort to increase his ranking on Google. The result is that any product that he is promoting for you will also get them an increased exposure, and you have not spent one dime, or one minute of your time to do this.

The affiliate is paid a commission that can range anywhere from 20% to 100% on profits depending on the product that they are marketing. They are paid only if any person who they direct to your website to make a purchase.

There is a system that keeps track of who bought through your special affiliate link; which is possible through the use of cookies. This cookie has a definite expiration date, and is installed in the system of any person who visits the affiliate site.

When a person buys from you, the cookie in his system will tell you who (affiliate) has sent him; allowing you to keep track of both the number of people he directs to your site, and the number of sales made.

To be an affiliate, you contact the seller, get his cookie, and you are set. All you need to do is to put in the legwork to increase your web traffic, because it is the basis of all conversions and ultimately the amount of money you make.

However, for you go to such lengths, investing your hard-earned money and time, it is important to make sure that the product you choose is the right one. There are millions of products being sold online, but not all of them will give you what you are looking for; then there are the scam artists who are out to cheat you.

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This being the case you need to be careful how you choose the product that you want to market. There are a few ways to do this and we will discuss them in detail below.

  • Know the product creator: By this, I do not mean you should know the product creator in person, at least you need to have some basic knowledge about the creator of the product you are about to promote. Try to connect with him or her on social media; as it is expected of you to know his history and reputation in the internet marketing industry. If you are promoting a product by a known scammer or a creator known for not delivering on his or her product, then you are likely to fail, because nobody will buy such product. Remember, it’s a global village.
  • Know the product: Besides, how do you expect to sell a product you know nothing about? Knowledge is power, remember you can give what you don’t have. So, if you are going to promote any product, it is pertinent to know the product very well; this will help you to present and defend the product to the last. You will be able to present the product convincingly to your audience.
  • Consider the return offer: In this global village; one thing that is very easy to do is REFUND! If you are promoting a product with lots of refunds, then you are definitely going to lose some money.
  • Consider the commission: Common, stop pretending! Yes, nobody wants to promote a product with 0.50 as commission. That is why you need to consider greatly the commission involved, so that you won’t be wasting your resources.
  • Make Sure You Can Relate with the sales letter: This is very important as it will help you do present the product creatively, simply because you have a clear understanding. If you cannot relate with the sales letter, it’s a sign that your customers too won’t be able to relate with it. Remember, people buy with emotion, that is why it’s important you consider the sales page.

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