Digital information products are by far my favorite way to monetize my websites and generate income. Not only do they work well for just about any niche and are easy to create, but you can also sell them in a variety of different ways. This means that one digital product can end up creating multiple streams of income for your business. Here are three of my favorites.
Sell It On Your Site To Your Audience
Once you’ve put the finishing touches on your product and it’s ready for sale, the best place to start is through your channels and to your existing audience. You already have a relationship with these people. They like you, and they trust you. Ideally, the product you created is precisely what they want and need.
Set up a sales page and put up a buy button and start sharing it with your readers. You can blog about it, link to your sales page from articles and blog posts that are a good fit, and of course, email your subscribers about the offer regularly.
Set Up An Affiliate Program And Broker JV Deals
When you’re ready to branch out and grow your reach, getting affiliates and JV partners on board to help you promote your product is a good idea. Think of it as the next step in your promotional efforts. The first step will be to set up an affiliate program so you can offer commissions to your partners. Then approach other people with a presence in your niche and ask them to promote you. When they make a sale, they get a percentage of the purchase price. For digital products, 50% to 75% commissions are the norm. That may seem a lot at first glance, but remember these are sales you wouldn’t have made otherwise.
Use A Third Party Platform
Last but not least, you have the option to sell your digital products through a third party platform. Popular options include JVZoo, Clickbank, video platforms like Udemy, and even the Kindle and Apple Bookstores. The idea here is to branch out and tap into unexplored markets by getting your product in front of more people.
The biggest challenge with these platforms is getting the ball rolling, and making enough sales that your product rises in the ranks and is seen. Expect to do a lot of marketing yourself in the beginning and then some ongoing marketing to make sure you keep your best seller spots. If you can create enough interest in your products, this can be an excellent way to grow quickly and rake in a bunch of sales.